



PERFORMANCE CREATIVE FORSCALING ECOMMERCE BRANDS
We integrate creative strategy, performance ads, and media buying into one cohesive system built to drive sustainable growth.
Share a few details below and we’ll review your account, creative approach, and where growth can come next.
How Our PerformanceCreative System Works
Built for eCommerce brands ready to scale with clarity, consistency, and profitable growth.
Strategy First: The Numbers Behind the Growth
Every strong result starts with understanding the economics. We deep-dive into your data to define what
profitable growth actually looks like for your brand — before a single ad is scaled.
- Revenue goals, margins & break-even analysis
- First-party data, account & creative performance review
- AI-assisted customer & competitor insights
- Audience segmentation & channel prioritisation
Performance Creative Built to Convert
Creative is the lever — we just pull it with intention. We design, test, and iterate performance-led creative
that’s built for platforms, not just aesthetics.
- High-impact video ads (UGC, founder-led, lifestyle, motion)
- Scroll-stopping static ads designed for direct response
- Weekly creative refreshes to fuel testing and learning
- Continuous iteration to scale winners and retire fatigue
Full-Funnel Paid Media Execution
We don’t “run ads” — we build systems. From prospecting to conversion, we engineer paid media that
turns attention into revenue.
- Meta & TikTok: Prospecting, retargeting & scale
- Google: Search, Shopping & Performance Max
- Funnel-aligned campaign structures
- Advanced media buying with real-time optimisation
Continuous Testing & Optimisation
Performance isn’t static — and neither are we. We apply a proven testing framework to stay ahead of
platform shifts and competition.
- Creative & audience testing to unlock scale
- Budget and bid optimisation to reduce wasted spend
Growth Acceleration & Scale
Once the system is working, we focus on momentum — scaling with confidence, not guesswork.
- Forecasting & financial modelling for predictable growth
- Acquisition and retention working together
- Creative + performance fully integrated
BEHIND THE SCENESWITH LEADING BRANDS
HOW WE SUPPORT YOUR GROWTH
GOOGLE ADS
Capture high-intent shoppers already searching for your products — and turn that demand into revenue.
- Scale Search & Shopping for buyers ready to purchase
- Structure campaigns around brand, non-brand & product intent
- Optimise feeds, bids, and queries to lower CPA & protect ROAS
- Convert clicks into sales with CRO-led landing page optimisation
High-intent traffic • Predictable revenue • Always-on demand
FACEBOOK ADS
Scale ecommerce revenue with creative-led campaigns built to convert — not just spend.
- Build full-funnel Meta systems (prospecting → retargeting)
- Test and scale high-performing ad creatives, not just audiences
- Optimise for profit, not vanity metrics
- Use data-backed creative testing to lower CAC over time
Scaling revenue • Creative testing • Consistent acquisition
INSTAGRAM ADS
Turn attention into purchases with scroll-stopping creative designed for ecommerce.
- Design Reels, Stories & Feed ads built to sell products
- Leverage UGC, lifestyle & product-first creative
- Drive discovery → consideration → conversion
- Optimise formats and hooks to increase conversion rate
Product discovery • Visual storytelling • Mid-funnel conversion
TIKTOK ADS
Create demand, drive first-time customers, and unlock scalable growth.
- Launch native TikTok creatives that don’t feel like ads
- Test hooks, angles, and creators to find what actually converts
- Scale winning creatives through paid + UGC strategies
- Turn viral attention into profitable customer acquisition
New customer growth • Creative testing • Demand creation
Why Brands
Choose Relevancy
Choose Relevancy
Creative-led growth built for Andromeda-era Meta
Senior strategy, not junior execution
Clear direction on what creative works — and why
Sales-driven creative, not just traffic
No vanity metrics
Forecasting grounded in margin, not guesswork
New customer growth that compounds
About Me
Hi, I’m Tanzi 👋
I help eCommerce brands scale through performance creative — where strategy, ads, and media buying actually work together.
I’ve spent 9+ years working behind the scenes on well-known brands, managing
multi-million-dollar paid media budgets across Meta, TikTok, and Google. Along the way, I saw the same issue repeatedly: growth stalls when creative and performance aren’t aligned.
My approach is hands-on, creative-led, and grounded in numbers. I focus on what’s driving results, what to test next, and how to scale profitably — without fluff, trends, or guesswork.
Today, I partner with established eCommerce brands that want clarity, consistency, and a calm expert in their corner as they scale.























