For established local service businesses
Stop paying for
leads that don't become clients.
Get paid advertising built to attract more of the right local people, not just more enquiries that don't answer, don't qualify or don't book.
Senior Strategy + Creative Strategy + Media Buying, managed for you.
Founder-led · 9+ years · $62M+ managed · No junior handoff
Behind the scenes with leading brands
the problem
You're paying for the leads. Then paying again to chase them.
You've tried the ads, whether you ran them yourself or hired someone to manage them. The leads came in. But too many went nowhere.
Every time that happens, you lose more than the money spent generating the enquiry. Your team loses time chasing it: calls, emails, messages, follow-ups. Time that could have been spent serving actual clients.
And after all that effort, you still don't have another client in the business. That's what makes poor-quality leads so frustrating.
Leads that never answer
People who disappear after the first conversation
Enquiries that aren't a good fit
Hours wasted on follow-up
the process
You run the business. I run the ads.
From understanding who you want to attract to improving what turns them into clients — I handle the strategy, creative and media buying.
01
Identify
We get clear on who you want more of, what they care about and what makes them a good fit.
02
Strategise
We choose what to promote, who to reach and how to position your business to them.
03
Create & Test
I develop the hooks, messages and creative angles designed to get the right people to pay attention.
04
Optimise
I manage the campaigns, see what's driving better enquiries and bookings, and keep improving from there.
more than ads management
Getting seen is one thing. Getting chosen is another.
You can reach the right audience and still get the wrong result. Your future client still needs a reason to stop, pay attention, trust you and enquire. That's why I don't treat strategy, creative and media buying as separate pieces.
One Person. All Three.
Run directly by me. 9+ years, $62M+ managed. No junior, no handoff, ever.
Media Buying
Put those ads in front of the right people, test what works and optimise for better opportunities.
Creative Strategy
Turn that insight into hooks, messages and creative that get the right people to stop and take action.
Senior Strategy
Know who you want to attract, what they care about and why they should choose you.
Tanzi Kamila, founder
the person behind it
Hi, I'm Tanzi.
Mum of 2, media strategist, matcha over coffee any day. I've spent 9+ years running paid media inside big agencies for big brands: Dyson, American Express, and direct-to-consumer accounts across Australia, NZ and the US.
After having my kids, I wanted work that let me actually be present as a mum, not just physically in the room while my brain was still in someone else's ad account. So I built Relevancy: senior-level media buying without the big-agency overhead, run by someone who's actually in it with you.
When I'm not in an ads account, I'm probably reading manhwa, drinking tea, or rewatching a comedy detective show I've already finished twice.
9+ Yrs
Experience
$62M+
Managed
AU · NZ
Markets
IS THIS YOU?
Built for established local businesses ready for better leads.
A good fit if:
You've tried ads before
Too many leads go nowhere
Your team wastes time chasing enquiries
You want senior, hands-on management
Probably not if:
You only care about lead volume
You want overnight results
You want the cheapest ads manager
You already have all the clients you need
the offer
Attract more of the clients your business actually wants.
Facebook or/and Google, run by me, not a junior.
Full Management
Senior Strategy
Full campaign setup
Conversion tracking
Transparent monthly reports
Creative Strategy
Billed monthly · 3-month minimum · cancel anytime with 30 days' notice
the receipts
See it in the numbers.
Unedited exports from client Ads Manager and reporting — highlighted per screenshot.
Retail Bicycle Store
Fashion Ecom Hitting 14.2x ROAS
Fashion Ecomm
Fashion Ecom Hitting 14.2x ROAS
Fashion Retail Ecomm
Retail Bicycle Store Hitting 15.3x ROAS
Local Hospitality Store
and many more
what people say
Results speak louder than promises.
questions
Before you jump in.
Do I need to sign a contract?
No lock-in. Month-to-month, with one catch: I ask for a 3-month minimum upfront. Not to trap you. Because I’ve watched brands pull out in week 3, right before the algorithm was about to click into gear. After that, you’re free to walk anytime with 30 days’ notice.
How fast will I see results?
You’ll see clicks and impressions from day one. But the number that actually matters (a stable cost per lead, a conversion rate you can trust) usually takes 4 to 6 weeks. That’s how long the algorithm needs to learn who your buyer is. I’d rather tell you that now than let you panic in week two.
What platforms do you run ads on?
Yes. Tell me which one, I’ll run it. Not sure? I’ll look at your business and give you a straight answer on which one gives you the better shot. At a $2–3k/month budget, splitting across both usually means neither gets enough data to actually work. I’d rather say that upfront than take your money for two half-working campaigns.
Will the leads actually be qualified?
I manage Meta (Facebook and Instagram) and Google Ads. I’ll recommend the platform that makes the most sense for your business, audience and goals.
Will I work with you directly?
Yes, every time. Here’s why that matters: at most agencies, a $2–3k/month account goes straight to a junior, someone one or two years into their career, running eight accounts at once off a templated brief. I’ve spent 9+ years doing this and managed $4M+ in ad spend, including for brands like Dyson and American Express. With Relevancy, you get me. Not the junior. Just me, running your account like it’s my own money.
How do you measure success?
We look beyond clicks and leads to what actually matters: qualified enquiries, bookings and clients.
How often do we talk?
We’ll have a 30 minute call every two weeks to review performance and next steps. You’ll also have direct Slack access to me during business days for questions in between.
I've tried ads before and they didn't work. Does that matter?
No. We’ll look at what went wrong, from the strategy and creative to targeting and follow up, and use those learnings to build a better approach.
I've tried ads before and they didn't work. Does that matter?
No problem. I’ll handle the advertising and walk you through anything I need from you.
What if I've never run ads before?
That’s okay. Most of my clients hadn’t either. I’ll walk you through everything as we go. The only difference: starting from zero means there’s a one-time setup fee to get your account built properly from scratch. After that, it’s business as usual.
get started
Ready for better leads?
Book a free 20 minute strategy call and let's look at what's stopping more of your enquiries from becoming clients.
A free 20-minute strategy call
A look at what's happening after the lead
Clear next steps for better advertising
100% value, zero obligation.